Client Background:
Jenaro Sport is a boutique cycling training organization specializing in personalized online coaching and performance optimization. Founded by Jenaro Leguízamo, a Master in Sports Science with over 35 years of experience, the organization has built a solid reputation for providing individualized training plans and guidance for cyclists of all levels. Despite their expertise and success in the field, Jenaro Sport faced challenges in showcasing their unique offerings and expanding their digital reach to attract new clients through their online platform.

The Challenge:
As pioneers in online cycling coaching, Jenaro Sport understood the importance of conveying their professionalism and personalized approach through their website. However, their platform struggled to effectively communicate the breadth of services, expertise, and results they offered. The primary challenge was to redesign and optimize the content of their website to better reflect their brand identity, highlight their competitive advantages, and engage potential clients more effectively.

The Solution:
To address these challenges, Jenaro Sport collaborated with a team of UX/UI designers and content strategists to revamp their website and digital presence. The following strategies were implemented:

1. Defining the Brand Voice:

   • Conducted discovery sessions to understand Jenaro Sport's core values, target audience, and unique selling points.

   • Developed a consistent brand voice and tone that conveyed expertise, approachability, and a commitment to performance excellence.

2. Showcasing Services and Portfolio:

   • Highlighted the organization's wide range of offerings, including personalized training plans, biomechanical evaluations, and the Academy Jenaro Sport.

   • Presented testimonials and success stories from satisfied clients to build trust and credibility.

   • Organized services into clear categories, such as cycling coaching, physiological assessments, and educational courses, to make navigation intuitive.

3. Enhancing User Experience:

   • Designed a user-friendly interface that guided visitors seamlessly through the website.

   • Integrated engaging visual elements, including videos and images, to capture attention and inspire action.

   • Optimized the website for mobile devices to reach a broader audience.

     
     

Results:
The revamped website significantly boosted Jenaro Sport's online presence and user engagement:

• A 45% increase in website traffic within the first month of launch.

• Improved visitor engagement metrics, including longer page sessions and a reduced bounce rate.

• A notable rise in inquiries and client sign-ups, with new users citing the professional presentation and clear service descriptions as key factors in their decision.

• Positive feedback from existing clients who praised the updated platform for accurately reflecting the brand's quality and expertise.

  
  

Testimonial:
"The new website truly represents what Jenaro Sport stands for. The design and content showcase our expertise and passion for cycling in a way that connects with our audience. We've seen a substantial increase in client interest and inquiries since the launch. The team did an exceptional job!"

– Jenaro Leguízamo, Founder of Jenaro Sport

This case study illustrates how Jenaro Sport successfully overcame their digital communication challenges by partnering with experts in web design and content strategy, enabling them to connect with a broader audience and continue leading the way in cycling coaching across Latin America.